... take the performance lead... without any warning - (the link is for you Gamers in our audience) but the thought is what counts, especially in the music world.
In just 15 years the Internet has changed more about the way things are done than anything else I can think of. Including the way people buy and share music. But what's this? ?? Mostly the major labels and their biggest hits are reaping the benefits. What happened to the Indie?
When it comes to buying digitally downloaded music, life can get tricky. Who actually owns the music? what happens when your subscription lapses. What happens when you want to transfer the music to another player?
Selling is even worse. Tried to contact Itunes lately, as an Independent Artist or Label? Or, how do you keep track of what is happening when you go with a service that sends your music out to several digital download platforms, keeps a slice of what's left after the platform takes their share and finally gets a few cents to you? How do you know what is really happening? And how do you keep your music from getting lost in that shuffle?
You know your music is good - why else would you keep producing it. The real performance challenge is getting it out there where everyone can hear and buy it - without having to go through that massive machine made up of the labels, radio stations and music stores. The stores are already dying (that heavy sound that you keep hearing is not thunder, it's the sound of huge retail music chains collapsing and crashing to the ground like the dinosaurs they are), the labels are consolidating (meaning laying off everyone they can and cutting all other costs in an attempt to stay alive and make a nice profit for the owners and managers) and radio is not far behind.
Trouble is, they just don't want your music. You don't fit their mold. And as they get more desperate their only alternative is to push their tried and true acts even harder. If they do look at you it's because you already are a zillion dollar seller.
The excitement that we feel here is for the coming opening of our direct digital download platform for the Independent Artist and Label. No huge label system to go through. No "send us your music and we try to put it on other platforms."
Of course, we'll keep you posted about our process. In the meantime, you can see how it works here.
